Blog
Notes from the people counting
Notes on creator research, campaign measurement, and the data behind influencer marketing decisions.
September 4, 2026
How to build an influencer marketing budget that holds up
Creator fees are a fraction of what a campaign costs. What else to budget, which costs arrive after you have lost leverage, and why to hold money back for the second decision.
September 2, 2026
What influencer pricing actually depends on
There is no reliable price per follower. What a creator quote represents, why cost per thousand misleads for creator content, and how to set a ceiling from your own numbers.
August 31, 2026
How to spot fake followers and engagement without guessing
Bought followers and engagement are worth catching, but a single anomaly is not proof. How to read the signals together, what an audit score can tell you, and how to decide.
August 27, 2026
Micro vs. macro influencers: what actually changes with size
Follower tiers have no agreed boundaries and predict less than they appear to. What genuinely changes as creators get larger, and how to build a roster from campaign roles instead.
August 24, 2026
Creator audience analysis: what to check before a campaign
A practical framework for checking audience fit, authenticity, buying signals, and brand risk before you put a creator on a campaign.
August 21, 2026
How to measure influencer marketing ROI beyond engagement rate
Build an influencer measurement plan that connects creator content to reach, consideration, conversion, and business value without pretending attribution is perfect.
August 18, 2026
How to find gaming influencers for a game launch
A launch-focused process for finding gaming creators whose audience, platform mix, content style, and schedule match the game you are bringing to market.
August 14, 2026
Influencer campaign workflow: from shortlist to reporting
A repeatable influencer campaign workflow for briefing, discovery, vetting, outreach, approvals, tracking, and reporting across one operating system.
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