The dead key list.
Half the keys you mailed never became a video. The other half went to creators whose audience watches battle royales and will never touch your roguelike.
Millions watch games. Find the ones who'll play yours.
There's an audience that watches games and an audience that plays them. Streamforge has been telling them apart since 2018 — so your launch roster is built from creators whose viewers actually show up for games like yours.
Avg. viewers8.4k+22%Hours watched1.2mAirtime · 90d318hPlayer match82%
What their viewers playRoguelike44%Action RPG31%Battle royale12%
Trusted on launch day
We didn't add a gaming vertical. Gaming is where we started.
Streamforge was built in gaming, working with publishers, studios, and creators since 2018. The audience data, the Twitch-native metrics, the launch-window instincts — none of it is a CPG tool wearing a gaming skin. This is the home turf.
Every launch, the same three bosses.
The screenshot report.
Leadership wants to know what the launch beat earned across Twitch, YouTube, and TikTok. You're stitching VOD links and screenshots into a deck at 1am. During launch week.
The genre got locked up.
The competing title signed every creator in your genre before you even announced. You found out when the sponsored streams went live.
From announce to launch, three things go right.
Know player fit before a key goes out.
Every creator has a full game history in Streamforge: every title they’ve streamed, with airtime, hours watched, average viewers, and sponsored-vs-organic breakdown per game — plus audience demographics down to income and occupation. Not repurposed Instagram analytics. Actual answers to "do they play games like ours, and who’s watching when they do?"
TitleAirtimeAvg. viewersTypeHollow Ascent96h11.2kOrganicDredge of Kings61h9.8kSponsoredPale Harbor44h7.1kOrganicRift Runners12h4.3kOrganic
Build a roster that converts.
Vet every name before the key goes out: audience fit against your genre and target player, community health and toxicity signals, brand-safety risk grades, and an AI background check for controversies — the red flags surface before the key ships, not during launch week.
Before the key shipsPlayer fit82% of viewers play your genreCommunity healthLow toxicity across 40k messagesBrand safetyMature language, no hate speechBackground checkNo controversies foundKey follow-throughPosted 9 of 11 keys received
Own the launch window.
Manage the whole beat — announce, preview, launch — through one pipeline: outreach, negotiation, contracts, deliverables, payment. Then set tracking rules on your hashtags, your mentions, and your game itself, and every video and stream the beat earns rolls into one launch-window report. Leadership gets a live link, not a 1am deck.
Announce18@nightfallgg@saltmarchtv@quietloopPreview11Keys sent · 11Posted · 9Embargo · T-3Launch26Streams live · 14VODs · 12Clips · 61
Hours watched842k+31%Peak CCV61kCreators live26Cost / hour$0.09
The launch window
Ninety days, four beats, one report.
A launch is not a campaign. It is a window that closes. Here is what runs inside it.
- T-90 days
Announce
Pull every creator with real airtime in your genre, ranked by how closely their viewers match your player.
- T-30 days
Preview
Vet the shortlist, send keys to the names that survive it, and track who actually posts.
- Day 0
Launch
Every stream and video the beat earns rolls into one report as it goes live.
- T+30 days
Post-launch
Hand leadership a live link with hours watched, reach, and cost per view. Not a 1am deck.
“Streamforge tells me if there's a match before I watch a single video.”
Valérie LauzierCommunity Developer, Ubisoft
Streamforge Intelligence · A separate Streamforge product
For publishers who need the whole genre on one screen.
Streamforge Intelligence is market intelligence for the influencer ecosystem — a premium product for publishers making portfolio-level calls. Share of voice by genre, tracked over time. Competing titles' creator activations, paid and organic, with spend estimates. Every mention of your games — and theirs — as the market moves. Your launch is one title; Intelligence is the map of everything around it.
Built for publishers and studios competing at category level.
Talk to us about Intelligence
Your launch window doesn't do second chances.
15 minutes, your genre, and a live look at the creators whose audiences play games like yours.
Want creator data, watch time, and live metrics inside your own tools? We got you.
Tell us what you're chasing. We'll show you what's really moving your market. The real juicy stuff, on the house.
Questions, answered.
Do you cover Twitch natively?
Since 2018. Average and peak viewers, concurrent viewers, airtime, hours watched, chatters, messages per hour — per creator and per game. The metrics that actually describe a stream, not repurposed social analytics.
Can we track the coverage our launch earns?
Yes — set tracking rules on your hashtags, mentions, and your game itself, and the videos and streams from your creator campaigns roll into one report as they go live. Full market-wide tracking of any title (including competitors') is part of Streamforge Intelligence.
Can we see what competing titles are doing with creators?
That's Streamforge Intelligence — rosters, activations, spend estimates, and genre share of voice. If you're making those calls, ask us about it on the call.
Does this work for indie-scale budgets?
The data covers creators at every size — from the biggest names in your genre to the mid-size streamers most launch budgets are actually built on. Book the 15 minutes and tell us what you’re shipping.