Streamforge

Influencer marketing field guide

From first shortlist to final campaign report

Practical, evidence-backed guides to planning influencer campaigns, finding and vetting creators, running production, and measuring results.

104 guides · 9 categories · Last verified September 2, 2026

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The guides most teams need first

0110 guides

Strategy and campaign design

Set the goal, audience, channel mix, creator portfolio, budget, timeline, and partnership model before execution begins.

Read the strategy overview →
  1. 01Complete Guide to Influencer Marketing Campaigns6 min read
  2. 02Always-On Programs vs. Campaign Activations5 min read
  3. 03How Many Creators Should a Campaign Hire?4 min read
  4. 04How to Build an Influencer Campaign Timeline5 min read
  5. 05How to Build an Influencer Marketing Budget5 min read
  6. 06How to Choose Influencer Marketing Platforms5 min read
  7. 07How to Define an Influencer Campaign Audience4 min read
  8. 08How to Set Influencer Campaign Goals5 min read
  9. 09Micro vs. Macro Influencers4 min read
  10. 10Paid, Gifted, Affiliate, Ambassador, and UGC Programs5 min read

0212 guides

Creator discovery and audience fit

Find relevant creators and evaluate audience demographics, psychographics, geography, language, context, and uncertainty.

Read the discovery overview →
  1. 01How to Find Influencers Manually6 min read
  2. 02How to Build and Document a Creator Shortlist4 min read
  3. 03How to Create a Creator Search Brief5 min read
  4. 04How to Evaluate Audience Geography and Language5 min read
  5. 05How to Evaluate Audience Psychographics4 min read
  6. 06How to Evaluate Creator Relevance5 min read
  7. 07How to Evaluate Influencer Audience Fit5 min read
  8. 08How to Find Creators by Topic and Content Context5 min read
  9. 09How to Find Creators Your Competitors Sponsor4 min read
  10. 10How to Find Emerging Creators5 min read
  11. 11How to Find Gaming Creators for a Launch5 min read
  12. 12How to Use Demographics Without Over-Filtering5 min read

0310 guides

Creator vetting and brand safety

Review content, engagement, suspicious signals, sponsorships, safety, conflicts, evidence quality, and incomplete data.

Read the vetting overview →
  1. 01Complete Influencer Vetting Checklist6 min read
  2. 02How to Create Creator Exclusion and Escalation Rules5 min read
  3. 03How to Document Creator-Vetting Evidence4 min read
  4. 04How to Evaluate Influencer Engagement Quality5 min read
  5. 05How to Evaluate Influencer Sponsorship Saturation4 min read
  6. 06How to Find a Creator's Previous Brand Partnerships4 min read
  7. 07How to Review a Creator's Content History5 min read
  8. 08How to Spot Suspicious Influencer Followers and Engagement5 min read
  9. 09How to Vet Creators When Data Is Incomplete5 min read
  10. 10Influencer Brand-Safety Review Process4 min read

0418 guides

Contact research and outreach

Find legitimate contact routes and reach creators through email, Instagram, X, TikTok, Twitch, Discord, managers, and agents.

Read the outreach overview →
  1. 01How to Contact Creators on InstagramInstagram6 min read
  2. 02How to Contact Creators on TwitchTwitch6 min read
  3. 03How to Contact Creators on XX6 min read
  4. 04How to Find a YouTuber’s Business EmailYouTube6 min read
  5. 05How to Find an Influencer’s Email Address7 min read
  6. 06Influencer Outreach Email DeliverabilityEmail6 min read
  7. 07Influencer Outreach Email TemplatesEmail6 min read
  8. 08The Complete Guide to Influencer Outreach7 min read
  9. 09How to Contact Creators on TikTokTikTok5 min read
  10. 10How to Contact Creators Through DiscordDiscord5 min read
  11. 11How to Find a Creator’s Manager or Agent5 min read
  12. 12How to Find a Twitch Streamer’s Business ContactTwitch5 min read
  13. 13How to Measure Influencer Outreach Performance5 min read
  14. 14How to Personalize Influencer Outreach at Scale5 min read
  15. 15Influencer DM Templates for Every Major Platform5 min read
  16. 16Influencer Outreach Follow-Up Cadence4 min read
  17. 17Should a Brand Contact a Streamer Through Twitch Chat?Twitch5 min read
  18. 18YouTube Business Email Limits and Legitimate AlternativesYouTube5 min read

0512 guides

Rates, negotiation, agents, and contracts

Price complete partnerships and handle negotiation, representatives, rights, exclusivity, amplification, remedies, and payment.

Read the rates & contracts overview →
  1. 01How Influencer Agents and Managers Work5 min read
  2. 02How Influencer Pricing Works5 min read
  3. 03How to Negotiate Influencer Rates5 min read
  4. 04How to Negotiate With an Influencer Agent4 min read
  5. 05How to Request and Evaluate a Creator Rate Card5 min read
  6. 06Influencer Cancellation, Reshoots, and Makegoods5 min read
  7. 07Influencer Content Usage Rights Explained5 min read
  8. 08Influencer Exclusivity and Competitor Restrictions5 min read
  9. 09Influencer Payment Terms and Approvals5 min read
  10. 10Paid Amplification and Creator Whitelisting5 min read
  11. 11Questions to Ask an Influencer's Representative5 min read
  12. 12What Belongs in an Influencer Contract5 min read

0610 guides

Briefing and creative production

Write useful briefs, protect creator voice, design calls to action, run approvals, manage revisions, clear rights, and repurpose content.

Read the creative overview →
  1. 01How to Write an Influencer Creative Brief6 min read
  2. 02How Much Creative Control Should Brands Keep?5 min read
  3. 03How to Design Creator Calls to Action5 min read
  4. 04How to Give Creators Useful Feedback4 min read
  5. 05How to Handle Music, Footage, Logos, and Third-Party Rights5 min read
  6. 06How to Manage Influencer Content Revisions5 min read
  7. 07How to Repurpose Influencer Content4 min read
  8. 08How to Run Influencer Content Approvals4 min read
  9. 09How to Write Influencer Campaign Talking Points4 min read
  10. 10Influencer Creative Brief Template5 min read

0710 guides

Campaign operations and relationships

Coordinate stages, schedules, onboarding, deliverables, shipping, communications, long-term partners, and global execution.

Read the operations overview →
  1. 01How to Manage Influencer Campaigns Without Spreadsheets6 min read
  2. 02How to Avoid Creator Launch-Day Pileups5 min read
  3. 03How to Build Long-Term Creator Relationships5 min read
  4. 04How to Manage Creator Communications5 min read
  5. 05How to Manage Influencer Campaigns Across Regions4 min read
  6. 06How to Manage Influencer Product Seeding and Shipping5 min read
  7. 07How to Onboard Influencers5 min read
  8. 08How to Schedule Creators for a Campaign5 min read
  9. 09How to Track Influencer Campaign Deliverables4 min read
  10. 10Influencer Campaign Workflow Stages5 min read

0812 guides

Tracking, measurement, and optimization

Track content, links, codes, reach, engagement, conversion, ROI, brand lift, reporting, and fair performance comparisons.

Read the measurement overview →
  1. 01How to Measure Influencer Marketing ROI6 min read
  2. 02How to Use UTMs for Influencer Campaigns6 min read
  3. 03Hashtags, Mentions, Links, and Codes for Influencer Tracking5 min read
  4. 04How to Build an Influencer Campaign Report5 min read
  5. 05How to Calculate Influencer Engagement Rate5 min read
  6. 06How to Compare Influencer Performance Fairly5 min read
  7. 07How to Create an Influencer Campaign Tracking Taxonomy4 min read
  8. 08How to Measure Influencer Brand Lift and Consideration5 min read
  9. 09How to Track Sponsored Creator Content5 min read
  10. 10Influencer Marketing Metrics Explained5 min read
  11. 11Promo Codes and Affiliate Links in Influencer Campaigns5 min read
  12. 12Reach, Impressions, Views, and Engagement Explained4 min read

0910 guides

Disclosure, platform policy, and responsible practice

Operate responsibly across disclosure, platform policies, commercial email, minors, regulated categories, and creator-data privacy.

Read the compliance overview →
  1. 01Influencer Disclosure Requirements for Brands6 min read
  2. 02Commercial Email Rules for Creator Outreach5 min read
  3. 03Creator Data Privacy and Responsible Research5 min read
  4. 04How to Create an Influencer Compliance Checklist4 min read
  5. 05How to Disclose Branded Content on InstagramInstagram5 min read
  6. 06How to Disclose Branded Content on TikTokTikTok4 min read
  7. 07How to Disclose Branded Content on TwitchTwitch4 min read
  8. 08How to Disclose Sponsored Content on YouTubeYouTube4 min read
  9. 09Influencer Campaigns in Regulated Categories5 min read
  10. 10Working With Creators Under 185 min read