The follower count lied.
2M followers on the media kit. Some are bots. Most are real people who will never buy what you sell. The number was never the point — the people are.
The media kit says 2M followers. We'll tell you who they are.
Every creator decision is really an audience decision. Streamforge shows you the people behind the follower count — who they are, what they care about, and how closely they match your customers — before you commit a dollar.
Screened1,284Shortlisted12Best match78%Top 4%Core age25–34
CreatorAudience matchBrand safetyMMayaMakes78%ClearedJJordan Reyes74%ClearedTThe Tidy Home69%ReviewAAna Beltran41%Cut
Brands that look beyond the follower count
Three ways influencer marketing goes sideways.
The audience was never yours.
Great creator, wrong room. The content performed, the comments were glowing, and not one of those viewers was ever going to become your customer. That's not a campaign problem. That's a selection problem.
You couldn't explain the choice.
"Why this creator?" is a fair question — from your CMO, your brand director, anyone. "Strong engagement" isn’t an answer. You picked on instinct, because instinct was all the tools gave you.
What changes when you start with the audience.
See who you're actually reaching.
Audience-level data on 48M creators across TikTok, Instagram, YouTube, Twitch, and X: demographics, interests, engagement styles — the actual people behind the view count, not a persona guess.
Age18–2442%25–3434%35–4416%
Household incomeUnder $50k39%$50–75k26%$100k+24%
Choose creators you can defend.
Filter and compare creator audiences against the traits that define your customers — age, income, occupation, interests — then vet every shortlisted name: brand-safety risk factors, audience health, and an AI background check for negative press and controversies. "Why this creator?" gets an answer with data behind it — before anything is signed.
Before anything is signedAudience match78% against your customer profileAudience authenticity3.1% suspected inauthenticCommunity healthLow toxicity, high cohesionBrand safetyExplicit language in 2 of 40 postsBackground checkNo negative press found
Run it, and show your work.
Manage every partnership in one place with live campaign reporting. When results come in, you can point to the audience decision that produced them — which turns the ROI conversation from a defense into a report.
Outreach12MayaMakesJordan ReyesThe Tidy HomeContracted7Ana RuizCasa VerdeLumen HomeLive5MayaMakes · 412kJordan Reyes · 208kCasa Verde · 96k
Reach2.9m+18%Engagements184k+11%Posts live23Cost / view$0.011
Audience-first
This is the comparison the follower count never shows you.
One creator, one customer profile, five attributes. The gap in the last row is why the campaign underperforms.
AttributeYour customerCreator audience
Age25–3425–34 · 46%
Household income$75k+$75k+ · 41%
Top marketUnited StatesUnited States · 62%
InterestsHome, wellnessHome, DIY, wellness
Occupation skewProfessionalStudent · 38%
Four attributes align. One does not.
You see that before you sign, not in the post-campaign report.
“The best influencer and audience insights we've ever seen.”
Alexandre TurbideCo-Founder, BeatConnect
Streamforge Intelligence · A separate Streamforge product
Some brands need more than their own campaigns. They need the whole category.
Streamforge Intelligence is market intelligence for the influencer ecosystem — a premium product for organizations that need the map, not just their own position on it. Which competitors are gaining share of voice. Where their investment is moving. Which creators they're activating, and who's talking about them for free. How the category's strategy is shifting, quarter over quarter.
Built for enterprise brands and marketing leadership teams making category-level decisions.
Talk to us about Intelligence
Meet the people behind the follower count.
15 minutes, your customer profile, and a live look at the audiences your shortlist is actually reaching.
Want this audience data flowing into your own stack? We got you.
Tell us what you're chasing. We'll show you what's really moving your market. The real juicy stuff, on the house.
Questions, answered.
How is this different from other influencer platforms?
Most tools profile the creator. Streamforge profiles the audience — who's actually watching, and how closely they match your customers. It's the difference between choosing a billboard by its size and choosing it by who drives past.
Which platforms do you cover?
TikTok, Instagram, YouTube, Twitch, and X — 48M creators, linked across platforms. Refresh timing varies by source, platform, creator, and field, and we tell you which. We're a data company first; knowing when a number was measured is the whole point.
Can you guarantee a campaign will convert?
No — and nobody honestly can. What we do is remove the biggest cause of failed campaigns: audiences that were never going to be yours. You make the call; you just make it with the audience in view.
What does vetting actually check?
Three layers: community health (how the audience actually behaves — cohesion and toxicity signals), brand-safety risk factors like explicit language and controversial topics, and an AI background check that scans for negative press, controversies, and reputation signals — before you sign, not after the screenshot goes viral.