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Creator Rate Benchmark

Pick a platform, a format, the creator’s average views, an industry and a country. You get the typical sponsorship range for that placement from the rate model in the Streamforge product.

  • No login

  • 25 countries and 35 industries

  • A range, with what it leaves out

Typical rate for one sponsored YouTube video

$250–$630

$10–$25 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Low confidence, so the range is 40% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

Rates by industry

Rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States: per 1,000 views for videos and posts, per average concurrent viewer per hour for streams. Each industry links to its rates in every country.

YouTube video

Typical range, per 1,000 views

  1. Gambling$27–$63
  2. Business$24–$58
  3. Computer Science$24–$58
  4. Consumer Technology$24–$58
  5. Finance$24–$58
  6. Marketing & Sales$22–$53
  7. STEM$22–$53
  8. Health & Medical$21–$49
  9. Mental Health & Psychology$18–$44
  10. Sports$17–$41
  11. Education$17–$40
  12. Ecommerce & Retail$16–$39
Show all 35 industries
  1. DIY & Crafts$15–$35
  2. Environment & Energy$15–$35
  3. Fashion$18–$32
  4. History$15–$35
  5. Home & Indoor Activities$15–$35
  6. Humanities & Social Sciences$15–$35
  7. Nature & Outdoor Activities$15–$35
  8. Personal Development$15–$35
  9. Politics, Law & Current Affairs$15–$35
  10. Recreation$15–$35
  11. Religion & Spirituality$15–$35
  12. Beauty & Personal Care$18–$31
  13. Travel$14–$35
  14. Food & Beverage$14–$34
  15. Animals$13–$32
  16. Automotive$12–$31
  17. Arts & Culture$12–$29
  18. Family$11–$27
  19. TV & Movies$11–$27
  20. Entertainment$13–$23
  21. Fitness & Wellness$10–$25
  22. Gaming$10–$25
  23. Music & Audio$5.50–$13

From the rate snapshot the Streamforge product published on Jul 2, 2026. Ranges widen with thinner evidence: 15%, 25% or 40% either side of the estimate.

The short version

A sponsorship is priced on the audience it reaches, not the follower count: a base rate per 1,000 views for the format, or per average concurrent viewer per hour for a live stream, scaled for the country the audience is in and the industry buying. This page publishes the resulting ranges, rounded. The model’s multipliers stay in the product.

A worked example

A gaming brand wants a sponsored YouTube video from a creator whose videos average 25,000 views, most of them from the United States.

  1. 01

    The rate.

    For Gaming in the United States, a YouTube video runs $10–$25 per 1,000 views.

  2. 02

    The reach.

    25,000 views is 25 thousand.

  3. 03

    The range.

    25 × $10–$25 = $250–$630 for the video, before usage rights, exclusivity and fees.

How a rate is built

Each format has a base rate: per 1,000 views for videos, posts, Shorts and Stories, and per average concurrent viewer per hour for live streams, priced as a two-hour stream. The base is scaled for the audience’s country, because an audience in a high-value ad market is worth more to a brand, and for the industry, because some categories pay far more per view than others.

The multipliers come from the rate snapshot the Streamforge product publishes, and they stay there. What this page shows is the range they produce, rounded outward to two significant figures.

Why a range, and how wide

The range is the model’s estimate plus or minus 15%, 25% or 40%, depending on how well the country and the industry are measured in the snapshot. A wider range means thinner evidence. Negotiate from the range, not from its midpoint.

What the rate leaves out

The range is for one sponsored placement by a creator who sells their own sponsorships. It does not include usage rights (running the content as a paid ad, or on the brand’s channels), exclusivity, agency or management fees, multi-post bundles, production costs such as travel or props, or product the creator is sent. Each of those is negotiated on top, and together they can move the price more than the audience does.

Want the full rate card for your industry?

Leave a name and a business email and a member of our team sends the rate card for your industry and markets, and can run it against the creators on your shortlist.

Questions

Why a range and not a number?

Because two creators with the same audience in the same market still quote different prices, and a single number hides that. The range is the model’s estimate widened by how well the country and industry are measured, so it also tells you how much weight the estimate can bear.

What moves a sponsorship rate the most?

Reach first: views per post, or average concurrent viewers for a stream. Then the audience’s country and the industry buying. Usage rights, exclusivity and bundles are negotiated on top and can move the price more than any of those.

How does the audience’s country change the rate?

An audience in a market where advertising sells for more is worth more per view, so the same video costs more with a US or UK audience than with one in a lower-priced ad market. Pick the country most of the creator’s audience is in, not the creator’s own.

Why price per view instead of per follower?

Followers include people who stopped watching. Views per post, or concurrent viewers per stream, measure the audience a sponsorship reaches today. A follower multiple overprices creators whose audience has faded and underprices ones whose content travels beyond their followers.

How are live streams priced?

Per average concurrent viewer per hour, and the range prices one sponsored stream of two hours, the way the Streamforge product prices streams. A stream’s audience watches for a stretch rather than a moment, so its unit is the viewer-hour, not the view. The Twitch page has the full table.

Flat fee or affiliate?

The range is a flat fee for the placement. An affiliate deal pays the creator a share of sales instead, and many deals mix the two: a lower flat fee plus a commission. If you offer commission, expect the flat fee to fall below this range.

Do agency-represented creators cost more?

Usually, yes. Represented talent tends to quote above creators who sell their own sponsorships, and the gap varies too much to fold into one range. These ranges are for creators who sell their own.

What does the confidence label mean?

How well the snapshot measures the country and the industry you picked, taking the weaker of the two. High confidence gives a range of plus or minus 15% around the estimate, medium 25%, low 40%.

Where do the rates come from?

From the rate snapshot the Streamforge product publishes for its content valuation, covering 25 countries and 35 industries. This page shows the snapshot’s ranges, rounded; the multipliers behind them stay in the product.

Free tools

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

Instagram Sponsorship Rate Calculator

What a sponsored Instagram post, Reel or Story costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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