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YouTube Sponsorship Rate Calculator

A YouTube sponsorship is priced on the views a channel’s videos get, not its subscribers. Pick the placement, enter the channel’s average views, the sponsor’s industry and the audience’s country, and get the typical range for one sponsored video.

  • Videos, Shorts and live streams

  • Priced on views, not subscribers

  • Check the channel’s audience before you book

Typical rate for one sponsored YouTube video

$250–$630

$10–$25 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Low confidence, so the range is 40% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

By channel size

What a sponsored video costs, by channel size

One sponsored video, for an audience in the United States, by average views per video and the sponsor’s industry.

Average viewsGaming sponsorConsumer Technology sponsorFinance sponsor
1,000$10–$25$24–$58$24–$58
5,000$50–$130$120–$290$120–$290
10,000$100–$250$240–$580$240–$580
25,000$250–$630$600–$1,500$600–$1,500
50,000$500–$1,300$1,200–$2,900$1,200–$2,900
100,000$1,000–$2,500$2,400–$5,800$2,400–$5,800
250,000$2,500–$6,300$6,000–$15,000$6,000–$15,000
500,000$5,000–$13,000$12,000–$29,000$12,000–$29,000
1,000,000$10,000–$25,000$24,000–$58,000$24,000–$58,000

By industry

YouTube rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States, per 1,000 views, and per average concurrent viewer per hour for a live stream. Each industry links to its rates on every platform and in every country.

YouTube video

Typical range, per 1,000 views

  1. Gambling$27–$63
  2. Business$24–$58
  3. Computer Science$24–$58
  4. Consumer Technology$24–$58
  5. Finance$24–$58
  6. Marketing & Sales$22–$53
  7. STEM$22–$53
  8. Health & Medical$21–$49
  9. Mental Health & Psychology$18–$44
  10. Sports$17–$41
  11. Education$17–$40
  12. Ecommerce & Retail$16–$39
Show all 35 industries
  1. DIY & Crafts$15–$35
  2. Environment & Energy$15–$35
  3. Fashion$18–$32
  4. History$15–$35
  5. Home & Indoor Activities$15–$35
  6. Humanities & Social Sciences$15–$35
  7. Nature & Outdoor Activities$15–$35
  8. Personal Development$15–$35
  9. Politics, Law & Current Affairs$15–$35
  10. Recreation$15–$35
  11. Religion & Spirituality$15–$35
  12. Beauty & Personal Care$18–$31
  13. Travel$14–$35
  14. Food & Beverage$14–$34
  15. Animals$13–$32
  16. Automotive$12–$31
  17. Arts & Culture$12–$29
  18. Family$11–$27
  19. TV & Movies$11–$27
  20. Entertainment$13–$23
  21. Fitness & Wellness$10–$25
  22. Gaming$10–$25
  23. Music & Audio$5.50–$13

By audience country

A 25,000-view video, by audience country

The same video with a Gaming sponsor, priced for an audience in each country the snapshot covers.

One video

Typical range, 25,000 views

  1. Sweden$320–$830
  2. United States$250–$630
  3. Canada$240–$600
  4. Netherlands$210–$500
  5. Australia$190–$480
  6. Mexico$190–$480
  7. United Kingdom$190–$480
  8. Germany$190–$450
  9. South Africa$180–$450
  10. Thailand$180–$450
  11. Poland$180–$430
  12. France$170–$400
Show all 25 countries
  1. Brazil$160–$400
  2. Nigeria$160–$400
  3. South Korea$160–$400
  4. Spain$160–$400
  5. Argentina$150–$380
  6. Colombia$150–$380
  7. Turkey$150–$380
  8. United Arab Emirates$150–$380
  9. Indonesia$140–$350
  10. Italy$140–$350
  11. Philippines$140–$350
  12. Japan$130–$330
  13. India$120–$300

Ranges are 15%, 25% or 40% either side of the estimate, depending on how well the country and industry are measured. Gaming rates on every platform.

Why views, not subscribers

A subscriber count includes everyone who ever subscribed, and many of them no longer watch. The views on a channel’s recent videos measure the audience a sponsored segment will actually reach, so the rate is per 1,000 views of one sponsored video, scaled for the audience’s country and the sponsor’s industry.

Use the typical views of recent uploads, not the channel’s best video. A median is safer than an average, because one video that took off pulls an average up.

Videos, Shorts and live streams

Each placement has its own base rate. A Short is priced lower per 1,000 views than a long video, because a view in a fast-moving feed is a briefer look at the sponsor than a segment inside a video someone chose to watch. A live stream is priced per average concurrent viewer per hour, as on Twitch, because its audience watches for a stretch rather than a moment.

What the rate leaves out

The range covers one sponsored segment inside a video by a creator who sells their own sponsorships. A dedicated video about the product, extra placements such as a pinned comment or a community post, usage rights to run the video as an ad, exclusivity and agency fees are negotiated on top.

Pricing a YouTube roster?

Leave a name and a business email and a member of our team prices the channels on your shortlist from their real views per video and audience countries.

Questions

Why price a YouTube video on views instead of subscribers?

Because subscribers pile up for years and many stop watching, while views show who is watching now. A channel with 500,000 subscribers whose videos get 20,000 views reaches about 20,000 people with a sponsored video, whatever its subscriber count says.

Which views should I enter?

The typical views of the channel’s recent long videos, not its biggest hit. A median of the last ten or so uploads is a sound default.

What does a sponsored YouTube video usually include?

Usually a spoken segment inside the video, often near the start, with a link or a code in the description. A dedicated video about the product, or extra placements such as a pinned comment or a community post, cost more and are negotiated on top.

How are YouTube Shorts priced?

Per 1,000 views, at a lower base rate than a long video, because a Short is watched in a feed people move through quickly. Pick YouTube Short in the calculator and enter the typical views of the channel’s recent Shorts, not its long videos.

How are YouTube live streams priced?

Per average concurrent viewer per hour, for one sponsored stream of two hours, the unit the Twitch calculator uses. Pick YouTube live stream in the calculator and enter the stream’s average viewers, not its peak.

Twitch Sponsorship Rate Calculator

Does the audience’s country matter?

Yes. Viewers in higher-priced ad markets are worth more to a sponsor, so the same video costs more with a US or UK audience than with one in a lower-priced market. Pick the country most of the channel’s audience is in, not where the channel is based.

Does the channel’s topic matter?

Not directly. What moves the rate is the industry buying the sponsorship, because some industries pay far more per view than others. Pick the sponsor’s industry, not the channel’s topic.

Is this rate for one video or a series?

One sponsored video. For a series, price each video and expect a discount for volume, which is negotiated.

Free tools

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

Instagram Sponsorship Rate Calculator

What a sponsored Instagram post, Reel or Story costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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