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TikTok Sponsorship Rate Calculator

A sponsored TikTok is priced on the views a creator’s videos get, not their follower count. Enter the creator’s average views, the sponsor’s industry and the audience’s country, and get the typical range for one sponsored video.

  • Priced on views, not followers

  • Ranges by creator size and country

  • Check the creator’s audience before you book

Typical rate for one sponsored TikTok video

$700–$1,300

$14–$25 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Medium confidence, so the range is 25% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

By creator size

What a sponsored video costs, by creator size

One sponsored video, for an audience in the United States, by average views per video and the sponsor’s industry.

Average viewsBeauty & Personal Care sponsorFashion sponsorFood & Beverage sponsor
5,000$70–$130$75–$130$55–$140
10,000$140–$250$150–$250$110–$280
25,000$350–$630$370–$630$270–$700
50,000$700–$1,300$750–$1,300$550–$1,400
100,000$1,400–$2,500$1,500–$2,500$1,100–$2,800
250,000$3,500–$6,300$3,700–$6,300$2,700–$7,000
500,000$7,000–$13,000$7,500–$13,000$5,500–$14,000
1,000,000$14,000–$25,000$15,000–$25,000$11,000–$28,000
2,500,000$35,000–$63,000$37,000–$63,000$27,000–$70,000

By industry

TikTok rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States, per 1,000 views. Each industry links to its rates on every platform and in every country.

TikTok video

Typical range, per 1,000 views

  1. Gambling$21–$51
  2. Business$19–$46
  3. Computer Science$19–$46
  4. Consumer Technology$19–$46
  5. Finance$19–$46
  6. Marketing & Sales$18–$42
  7. STEM$18–$42
  8. Health & Medical$16–$40
  9. Mental Health & Psychology$14–$35
  10. Sports$14–$33
  11. Education$13–$32
  12. Ecommerce & Retail$13–$31
Show all 35 industries
  1. DIY & Crafts$12–$28
  2. Environment & Energy$12–$28
  3. Fashion$15–$25
  4. History$12–$28
  5. Home & Indoor Activities$12–$28
  6. Humanities & Social Sciences$12–$28
  7. Nature & Outdoor Activities$12–$28
  8. Personal Development$12–$28
  9. Politics, Law & Current Affairs$12–$28
  10. Recreation$12–$28
  11. Religion & Spirituality$12–$28
  12. Beauty & Personal Care$14–$25
  13. Food & Beverage$11–$28
  14. Travel$11–$28
  15. Animals$10–$25
  16. Automotive$10–$25
  17. Arts & Culture$9.70–$23
  18. Family$9.20–$22
  19. TV & Movies$9.00–$21
  20. Entertainment$10–$19
  21. Gaming$8.50–$20
  22. Fitness & Wellness$8.20–$20
  23. Music & Audio$4.40–$11

By audience country

A 50,000-view video, by audience country

The same video with a Beauty & Personal Care sponsor, priced for an audience in each country the snapshot covers.

One video

Typical range, 50,000 views

  1. Sweden$900–$1,600
  2. United States$700–$1,300
  3. Canada$650–$1,200
  4. Netherlands$550–$1,000
  5. United Kingdom$500–$950
  6. Australia$500–$900
  7. Germany$500–$900
  8. Mexico$500–$900
  9. South Africa$500–$900
  10. Thailand$500–$850
  11. Poland$490–$850
  12. France$460–$800
Show all 25 countries
  1. Nigeria$450–$800
  2. Brazil$440–$750
  3. South Korea$440–$750
  4. Spain$440–$750
  5. Colombia$430–$750
  6. United Arab Emirates$430–$750
  7. Turkey$420–$750
  8. Argentina$410–$700
  9. Italy$400–$700
  10. Indonesia$390–$700
  11. Philippines$380–$650
  12. Japan$350–$600
  13. India$330–$600

Ranges are 15%, 25% or 40% either side of the estimate, depending on how well the country and industry are measured. Beauty & Personal Care rates on every platform.

Why views, not followers

Much of a TikTok video’s reach comes from the For You feed rather than from the creator’s followers, so a follower count says little about how many people the next video will reach. The views on recent videos are the better guide, and the rate is per 1,000 views of one sponsored video, scaled for the audience’s country and the sponsor’s industry.

Which views to use

Views can swing widely from one TikTok to the next. Use the median of the creator’s recent videos rather than the average, so the one that went viral does not set the price.

What the rate leaves out

The range covers one sponsored video by a creator who sells their own sponsorships. Spark Ads (running the creator’s video as a paid ad), usage rights on the brand’s own channels, exclusivity, extra videos and agency fees are negotiated on top.

Pricing a TikTok roster?

Leave a name and a business email and a member of our team prices the creators on your shortlist from their real views and audience countries.

Questions

Why price a TikTok on views instead of followers?

Because much of a video’s reach comes from the For You feed, not from followers. A creator with 200,000 followers whose videos get 15,000 views reaches about 15,000 people with a sponsored video, and a smaller account whose videos travel can reach more.

Which views should I enter?

The median views of the creator’s recent videos, not their best one. One viral video can pull an average far above what the next sponsored video is likely to get.

What are Spark Ads, and are they included?

Spark Ads let a brand run a creator’s video as a paid ad from the creator’s account. They are not included: the range is for the organic video, and the right to run it as an ad is negotiated on top, usually for a set period.

What does a sponsored TikTok usually include?

One video made by the creator with the product in it and the brand named, usually with a link in bio or a discount code. Extra videos, a series, or posting the same video on other platforms are negotiated on top.

Does the audience’s country matter?

Yes. Viewers in higher-priced ad markets are worth more to a sponsor, so the same video costs more with a US or UK audience than with one in a lower-priced market. Pick the country most of the creator’s audience is in, not where the creator is based.

Does the creator’s niche matter?

Not directly. What moves the rate is the industry buying the sponsorship, because some industries pay far more per view than others. Pick the sponsor’s industry, not the creator’s niche.

Is this rate for one video or a campaign?

One sponsored video. For a campaign of several, price each video and expect a discount for volume, which is negotiated.

Free tools

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

Instagram Sponsorship Rate Calculator

What a sponsored Instagram post, Reel or Story costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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