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Twitch Sponsorship Rate Calculator

A sponsored stream is priced on its average concurrent viewers, not its followers. Enter a channel’s average viewers, the industry and the audience’s country, and get the typical range for one sponsored stream of two hours.

  • Priced per average concurrent viewer per hour

  • Ranges by channel size and country

  • Check the channel’s audience before you book

Typical rate for one two-hour sponsored Twitch stream

$530–$1,300

$0.53–$1.30 per average viewer per hour

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Low confidence, so the range is 40% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

By channel size

What a sponsored two-hour stream costs, by channel size

One sponsored two-hour stream, for an audience in the United States, by average concurrent viewers and the sponsor’s industry.

Average viewersGaming sponsorConsumer Technology sponsorFood & Beverage sponsor
25$26–$65$60–$150$36–$85
50$53–$130$120–$290$72–$170
100$100–$260$240–$580$140–$340
250$260–$650$600–$1,500$360–$850
500$530–$1,300$1,200–$2,900$720–$1,700
1,000$1,000–$2,600$2,400–$5,800$1,400–$3,400
2,500$2,600–$6,500$6,000–$15,000$3,600–$8,500
5,000$5,300–$13,000$12,000–$29,000$7,200–$17,000
10,000$10,000–$26,000$24,000–$58,000$14,000–$34,000

By industry

Twitch rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States, per average concurrent viewer per hour. Each industry links to its rates on every platform and in every country.

Twitch stream

Typical range, per average viewer per hour

  1. Gambling$1.30–$3.20
  2. Business$1.20–$2.90
  3. Computer Science$1.20–$2.90
  4. Consumer Technology$1.20–$2.90
  5. Finance$1.20–$2.90
  6. Marketing & Sales$1.10–$2.70
  7. STEM$1.10–$2.70
  8. Health & Medical$1.00–$2.50
  9. Mental Health & Psychology$0.93–$2.20
  10. Sports$0.87–$2.10
  11. Education$0.85–$2.00
  12. Ecommerce & Retail$0.82–$2.00
Show all 35 industries
  1. DIY & Crafts$0.75–$1.80
  2. Environment & Energy$0.75–$1.80
  3. History$0.75–$1.80
  4. Home & Indoor Activities$0.75–$1.80
  5. Humanities & Social Sciences$0.75–$1.80
  6. Nature & Outdoor Activities$0.75–$1.80
  7. Personal Development$0.75–$1.80
  8. Politics, Law & Current Affairs$0.75–$1.80
  9. Recreation$0.75–$1.80
  10. Religion & Spirituality$0.75–$1.80
  11. Travel$0.74–$1.80
  12. Fashion$0.93–$1.60
  13. Beauty & Personal Care$0.90–$1.60
  14. Food & Beverage$0.72–$1.70
  15. Animals$0.66–$1.60
  16. Automotive$0.64–$1.60
  17. Arts & Culture$0.60–$1.50
  18. Family$0.57–$1.40
  19. TV & Movies$0.56–$1.40
  20. Entertainment$0.68–$1.20
  21. Gaming$0.53–$1.30
  22. Fitness & Wellness$0.51–$1.30
  23. Music & Audio$0.27–$0.65

By audience country

A 500-viewer two-hour stream, by audience country

The same two-hour stream with a Gaming sponsor, priced for an audience in each country the snapshot covers.

One two-hour stream

Typical range, 500 average viewers

  1. Sweden$680–$1,700
  2. United States$530–$1,300
  3. Canada$490–$1,200
  4. Netherlands$420–$1,000
  5. United Kingdom$390–$940
  6. Australia$390–$920
  7. Mexico$390–$920
  8. Germany$380–$900
  9. South Africa$370–$890
  10. Thailand$360–$860
  11. Poland$360–$850
  12. France$340–$800
Show all 25 countries
  1. Nigeria$330–$790
  2. Brazil$320–$760
  3. South Korea$320–$760
  4. Spain$320–$760
  5. Colombia$310–$750
  6. United Arab Emirates$310–$750
  7. Turkey$310–$740
  8. Argentina$300–$710
  9. Italy$290–$700
  10. Indonesia$280–$680
  11. Philippines$280–$660
  12. Japan$260–$610
  13. India$240–$580

Ranges are 15%, 25% or 40% either side of the estimate, depending on how well the country and industry are measured. Gaming rates on every platform.

Why concurrent viewers, not followers

Twitch followers cost nothing to acquire and never expire, so a follower count mostly measures a channel’s history. Average concurrent viewers measure how many people are watching at any moment of a typical stream, which is the audience a sponsor’s segment actually reaches.

The rate is per average concurrent viewer per hour, scaled for the audience’s country and the industry, and the range prices one sponsored stream of two hours. It is the same unit the Streamforge product uses to value streams.

What the rate leaves out

The range covers one two-hour sponsored stream by a streamer who sells their own sponsorships. For a longer or shorter stream, scale the range by its hours. Extra streams, clips and VOD rights, social posts around the stream, exclusivity and agency fees are negotiated on top.

Pricing a Twitch roster?

Leave a name and a business email and a member of our team prices the channels on your shortlist from their real average viewers and audience countries.

Questions

Why price a stream on concurrent viewers instead of followers?

Because followers accumulate for years and never leave, while concurrent viewers are the people watching now. A 500-viewer channel with 40,000 followers reaches 500 people at a time, whatever its follower count says.

What is an average concurrent viewer?

The average number of people watching at any moment across a stream. Twitch shows it to the streamer, and third-party trackers estimate it from the viewer count sampled through the stream. Use the average over recent streams, not the peak.

How do I spot inflated viewer counts?

Look for a chat that is quiet for the viewer count, viewers that stay flat through the whole stream, and a community that does not respond to the streamer.

What does a sponsored stream usually include?

Typically a spoken segment and a call to action during the stream, an overlay or panel with the sponsor’s link, and a mention in chat. Longer integrations, dedicated streams, and posts or clips around the stream cost more and are negotiated on top.

Does the audience’s country matter on Twitch?

Yes, as on any platform: viewers in higher-priced ad markets are worth more to a sponsor. Pick the country most of the channel’s audience watches from.

Does the game or category matter?

The industry buying the sponsorship matters more than the game: a finance or technology sponsor pays more per viewer than a snack brand. Pick the sponsor’s industry, not the stream’s category.

Is Kick covered?

Not on this page. The rates are calibrated for Twitch and YouTube live streams, and Kick audiences are not priced separately. A Kick stream with a similar audience is a reasonable reference, but treat it as one.

Is this rate for one stream or a month?

One sponsored stream of two hours. For a recurring sponsorship over several streams, price each stream and expect a discount for volume, which is negotiated.

Free tools

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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