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Instagram Sponsorship Rate Calculator

A sponsored Instagram placement is priced on the views it gets, not the account’s followers. Pick a post, Reel or Story, enter the creator’s average views, the sponsor’s industry and the audience’s country, and get the typical range for one placement.

  • Posts, Reels and Stories

  • Priced on views, not followers

  • Check the creator’s audience before you book

Typical rate for one sponsored Instagram post

$220–$380

$22–$38 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Medium confidence, so the range is 25% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

By creator size

What a sponsored post costs, by creator size

One sponsored post, for an audience in the United States, by average views per post and the sponsor’s industry.

Average viewsFashion sponsorBeauty & Personal Care sponsorTravel sponsor
1,000$22–$38$21–$37$17–$42
2,500$55–$95$52–$93$42–$110
5,000$110–$190$100–$190$85–$210
10,000$220–$380$210–$370$170–$420
25,000$550–$950$520–$930$420–$1,100
50,000$1,100–$1,900$1,000–$1,900$850–$2,100
100,000$2,200–$3,800$2,100–$3,700$1,700–$4,200
250,000$5,500–$9,500$5,200–$9,300$4,200–$11,000
500,000$11,000–$19,000$10,000–$19,000$8,500–$21,000

By industry

Instagram rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States, per 1,000 views. Each industry links to its rates on every platform and in every country.

Instagram post

Typical range, per 1,000 views

  1. Gambling$32–$76
  2. Business$29–$69
  3. Computer Science$29–$69
  4. Consumer Technology$29–$69
  5. Finance$29–$69
  6. Marketing & Sales$27–$63
  7. STEM$27–$63
  8. Health & Medical$25–$59
  9. Mental Health & Psychology$22–$53
  10. Sports$21–$50
  11. Education$20–$48
  12. Ecommerce & Retail$19–$47
Show all 35 industries
  1. DIY & Crafts$18–$42
  2. Environment & Energy$18–$42
  3. Fashion$22–$38
  4. History$18–$42
  5. Home & Indoor Activities$18–$42
  6. Humanities & Social Sciences$18–$42
  7. Nature & Outdoor Activities$18–$42
  8. Personal Development$18–$42
  9. Politics, Law & Current Affairs$18–$42
  10. Recreation$18–$42
  11. Religion & Spirituality$18–$42
  12. Travel$17–$42
  13. Beauty & Personal Care$21–$37
  14. Food & Beverage$17–$41
  15. Animals$16–$38
  16. Automotive$15–$37
  17. Arts & Culture$14–$35
  18. Family$13–$33
  19. TV & Movies$13–$32
  20. Entertainment$16–$28
  21. Gaming$12–$30
  22. Fitness & Wellness$12–$29
  23. Music & Audio$6.60–$16

By audience country

A 10,000-view post, by audience country

The same post with a Fashion sponsor, priced for an audience in each country the snapshot covers.

One post

Typical range, 10,000 views

  1. Sweden$290–$490
  2. United States$220–$380
  3. Canada$200–$350
  4. Netherlands$180–$300
  5. United Kingdom$160–$290
  6. Australia$160–$280
  7. Mexico$160–$280
  8. Germany$160–$270
  9. South Africa$150–$270
  10. Poland$150–$260
  11. Thailand$150–$260
  12. France$140–$240
Show all 25 countries
  1. Nigeria$140–$240
  2. Brazil$130–$230
  3. Colombia$130–$230
  4. South Korea$130–$230
  5. Spain$130–$230
  6. Turkey$130–$230
  7. United Arab Emirates$130–$230
  8. Argentina$120–$220
  9. Indonesia$120–$210
  10. Italy$120–$210
  11. Philippines$110–$200
  12. Japan$110–$190
  13. India$100–$180

Ranges are 15%, 25% or 40% either side of the estimate, depending on how well the country and industry are measured. Fashion rates on every platform.

Why views, not followers

Instagram reports views on posts, Reels and Stories, and views are a better guide to a sponsorship’s reach than a follower count that includes accounts that stopped looking. Reels in particular reach many people who do not follow the creator. The rate is per 1,000 views of one sponsored placement, scaled for the audience’s country and the sponsor’s industry.

Posts, Reels and Stories

A post and a Reel share a base rate per 1,000 views. A Story is priced lower, because it disappears after a day and is seen as one tap in a sequence. Deals often bundle the three: price each placement and add them up.

What the rate leaves out

The range covers one sponsored placement by a creator who sells their own sponsorships. Partnership ads (running the post as a paid ad under the creator’s handle), usage rights on the brand’s own channels, exclusivity and agency fees are negotiated on top.

Pricing an Instagram roster?

Leave a name and a business email and a member of our team prices the creators on your shortlist from their real views and audience countries.

Questions

Why price Instagram on views instead of followers?

Because followers include accounts that stopped looking, and Reels reach many people who do not follow the creator at all. Views measure the audience a placement reaches now.

Which views should I enter?

The typical views of the creator’s recent placements of the same kind: recent Reels for a Reel, recent Stories for a Story. Use the median, so one post that took off does not set the price.

How is a Story priced against a post?

Lower per 1,000 views. A Story disappears after a day and is seen as one frame in a sequence, so a sponsor gets a briefer look per view. Pick Instagram Story in the calculator and enter the creator’s typical Story views.

What are partnership ads, and are they included?

Partnership ads let a brand run a creator’s post as a paid ad that carries the creator’s handle. They are not included: the range is for the organic placement, and the right to run it as an ad is negotiated on top.

Does the audience’s country matter?

Yes. Viewers in higher-priced ad markets are worth more to a sponsor, so the same post costs more with a US or UK audience than with one in a lower-priced market. Pick the country most of the creator’s audience is in, not where the creator is based.

Does the creator’s niche matter?

Not directly. What moves the rate is the industry buying the sponsorship, because some industries pay far more per view than others. Pick the sponsor’s industry, not the creator’s niche.

Is this rate for one post or a campaign?

One placement. A campaign of posts, Reels and Stories is the sum of its placements, less a discount for volume, which is negotiated.

Free tools

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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