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X (Twitter) Sponsorship Rate Calculator

A sponsored post on X is priced on the views an account’s posts get, not its followers. Enter the account’s average views per post, the sponsor’s industry and the audience’s country, and get the typical range for one sponsored post.

  • Priced on views, not followers

  • Ranges by account size and country

  • Check the account’s audience before you book

Typical rate for one sponsored post on X

$98–$230

$9.80–$23 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Low confidence, so the range is 40% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

By account size

What a sponsored post costs, by account size

One sponsored post, for an audience in the United States, by average views per post and the sponsor’s industry.

Average viewsFinance sponsorConsumer Technology sponsorGaming sponsor
1,000$9.80–$23$9.80–$23$4.20–$10
2,500$24–$58$24–$58$10–$25
5,000$49–$120$49–$120$21–$50
10,000$98–$230$98–$230$42–$100
25,000$240–$580$240–$580$100–$250
50,000$490–$1,200$490–$1,200$210–$500
100,000$980–$2,300$980–$2,300$420–$1,000
250,000$2,400–$5,800$2,400–$5,800$1,000–$2,500
500,000$4,900–$12,000$4,900–$12,000$2,100–$5,000

By industry

X rates by industry in the United States

Typical ranges for one sponsored placement with an audience in the United States, per 1,000 views. Each industry links to its rates on every platform and in every country.

X post

Typical range, per 1,000 views

  1. Gambling$10–$26
  2. Business$9.80–$23
  3. Computer Science$9.80–$23
  4. Consumer Technology$9.80–$23
  5. Finance$9.80–$23
  6. Marketing & Sales$9.00–$21
  7. STEM$9.00–$21
  8. Health & Medical$8.40–$20
  9. Mental Health & Psychology$7.40–$18
  10. Sports$7.00–$17
  11. Education$6.80–$16
  12. Ecommerce & Retail$6.60–$16
Show all 35 industries
  1. Fashion$7.50–$13
  2. Beauty & Personal Care$7.20–$13
  3. DIY & Crafts$6.00–$14
  4. Environment & Energy$6.00–$14
  5. History$6.00–$14
  6. Home & Indoor Activities$6.00–$14
  7. Humanities & Social Sciences$6.00–$14
  8. Nature & Outdoor Activities$6.00–$14
  9. Personal Development$6.00–$14
  10. Politics, Law & Current Affairs$6.00–$14
  11. Recreation$6.00–$14
  12. Religion & Spirituality$6.00–$14
  13. Travel$5.90–$14
  14. Food & Beverage$5.80–$14
  15. Animals$5.30–$13
  16. Automotive$5.10–$13
  17. Arts & Culture$4.80–$12
  18. Family$4.60–$11
  19. TV & Movies$4.50–$11
  20. Entertainment$5.40–$9.20
  21. Gaming$4.20–$10
  22. Fitness & Wellness$4.10–$9.70
  23. Music & Audio$2.20–$5.20

By audience country

A 10,000-view post, by audience country

The same post with a Finance sponsor, priced for an audience in each country the snapshot covers.

One post

Typical range, 10,000 views

  1. Sweden$120–$300
  2. United States$98–$230
  3. Canada$91–$220
  4. Netherlands$78–$190
  5. United Kingdom$73–$180
  6. Australia$72–$170
  7. Mexico$72–$170
  8. Germany$70–$170
  9. South Africa$69–$170
  10. Thailand$67–$160
  11. Poland$66–$160
  12. France$62–$150
Show all 25 countries
  1. Nigeria$61–$150
  2. Brazil$60–$150
  3. South Korea$60–$150
  4. Spain$60–$150
  5. Colombia$59–$140
  6. United Arab Emirates$59–$140
  7. Turkey$58–$140
  8. Argentina$56–$140
  9. Italy$55–$130
  10. Indonesia$53–$130
  11. Philippines$52–$130
  12. Japan$48–$120
  13. India$45–$110

Ranges are 15%, 25% or 40% either side of the estimate, depending on how well the country and industry are measured. Finance rates on every platform.

Why views, not followers

X shows a view count on every post, and it is a better guide to a sponsorship’s reach than a follower count built up over years. The rate is per 1,000 views of one sponsored post, scaled for the audience’s country and the sponsor’s industry.

Which views to use

Use the median views of the account’s recent original posts. Replies and reposts ride on other people’s reach, and one post that went viral pulls an average up.

What the rate leaves out

The range covers one sponsored post by an account that sells its own sponsorships. A thread, a pinned post, reposts from the account, usage rights and agency fees are negotiated on top.

Pricing accounts on X?

Leave a name and a business email and a member of our team prices the accounts on your shortlist from their real views and audience countries.

Questions

Why price a post on X on views instead of followers?

Because X shows how many times each post was seen, and that number reflects the audience a sponsored post reaches today. Followers build up over years and include accounts that no longer read the feed.

Which views should I enter?

The median views of the account’s recent original posts, leaving out replies, reposts and the one post that went viral.

What does a sponsored post on X usually include?

One post written by the account with the brand’s link, disclosed as an ad. A thread, a pinned post or a set of posts over several days costs more and is negotiated on top.

Does the audience’s country matter?

Yes. Viewers in higher-priced ad markets are worth more to a sponsor, so the same post costs more with a US or UK audience than with one in a lower-priced market. Pick the country most of the account’s audience is in, not where the account is based.

Does the account’s topic matter?

Not directly. What moves the rate is the industry buying the sponsorship, because some industries pay far more per view than others. Pick the sponsor’s industry, not the account’s topic.

Is this rate for one post or a campaign?

One sponsored post. For a campaign, price each post and expect a discount for volume, which is negotiated.

Free tools

YouTube Sponsorship Rate Calculator

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TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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