How the rates are built
The model, the range and what it leaves out
Marketing & Sales influencer rates
What Marketing & Sales brands typically pay for a sponsored video, post or stream, by platform and by the country the creator’s audience is in. Ranges from the rate model in the Streamforge product, for creators who sell their own sponsorships.
Typical rate for one sponsored YouTube video
$550–$1,400
$22–$53 per 1,000 views
Confidence
- High±15%
- Medium±25%
- Low±40%
Low confidence, so the range is 40% either side of the estimate.
No login. Rates for creators who sell their own sponsorships.
By format
Marketing & Sales rates in the United States, by format
Videos and posts
Typical range, per 1,000 views
- Instagram post$27–$63
- Instagram Reel$22–$53
- YouTube video$22–$53
- TikTok video$18–$42
- Instagram Story$13–$32
- X post$9.00–$21
- YouTube Short$7.20–$17
Live streams
Typical range, per average viewer per hour
- Twitch stream$1.10–$2.70
- YouTube live stream$0.90–$2.10
Low confidence: the range is 40% either side of the model’s estimate. What the rate leaves out.
By country
Marketing & Sales rates by country
The same placements priced for an audience in each country the snapshot covers. Pick the country most of the creator’s audience watches from, not the creator’s own.
YouTube video
Typical range, per 1,000 views
- Sweden$29–$68
- United States$22–$53
- Canada$20–$49
- Netherlands$18–$42
- United Kingdom$16–$40
- Australia$16–$39
- Mexico$16–$39
- Germany$16–$38
- South Africa$15–$38
- Thailand$15–$37
- Poland$15–$36
- France$14–$34
Show all 25 countriesShow fewer
- Nigeria$14–$34
- Brazil$13–$33
- South Korea$13–$33
- Spain$13–$33
- Colombia$13–$32
- United Arab Emirates$13–$32
- Turkey$13–$31
- Argentina$12–$30
- Italy$12–$30
- Indonesia$12–$29
- Philippines$11–$28
- Japan$11–$26
- India$10–$25
Instagram post
Typical range, per 1,000 views
- Sweden$34–$82
- United States$27–$63
- Canada$25–$59
- Netherlands$21–$51
- United Kingdom$20–$48
- Australia$19–$47
- Mexico$19–$47
- Germany$19–$46
- South Africa$19–$45
- Thailand$18–$44
- Poland$18–$43
- France$17–$41
Show all 25 countriesShow fewer
- Nigeria$17–$40
- Brazil$16–$39
- South Korea$16–$39
- Spain$16–$39
- Colombia$16–$38
- United Arab Emirates$16–$38
- Turkey$15–$38
- Argentina$15–$36
- Italy$15–$36
- Indonesia$14–$35
- Philippines$14–$34
- Japan$13–$31
- India$12–$29
TikTok video
Typical range, per 1,000 views
- Sweden$23–$55
- United States$18–$42
- Canada$16–$40
- Netherlands$14–$34
- Australia$13–$32
- Mexico$13–$32
- United Kingdom$13–$32
- Germany$12–$31
- South Africa$12–$30
- Poland$12–$29
- Thailand$12–$29
- France$11–$27
Show all 25 countriesShow fewer
- Nigeria$11–$27
- Brazil$10–$26
- Colombia$10–$26
- South Korea$10–$26
- Spain$10–$26
- United Arab Emirates$10–$26
- Turkey$10–$25
- Argentina$10–$24
- Italy$10–$24
- Indonesia$9.70–$23
- Philippines$9.50–$23
- Japan$8.80–$21
- India$8.20–$20
Twitch stream
Typical range, per average viewer per hour
- Sweden$1.40–$3.40
- United States$1.10–$2.70
- Canada$1.00–$2.50
- Netherlands$0.90–$2.10
- United Kingdom$0.84–$2.00
- Australia$0.83–$2.00
- Mexico$0.83–$2.00
- Germany$0.81–$1.90
- South Africa$0.79–$1.90
- Thailand$0.77–$1.90
- Poland$0.76–$1.80
- France$0.72–$1.70
Show all 25 countriesShow fewer
- Nigeria$0.70–$1.70
- Brazil$0.68–$1.70
- South Korea$0.68–$1.70
- Spain$0.68–$1.70
- Colombia$0.67–$1.60
- United Arab Emirates$0.67–$1.60
- Turkey$0.66–$1.60
- Argentina$0.64–$1.50
- Italy$0.63–$1.50
- Indonesia$0.60–$1.50
- Philippines$0.59–$1.40
- Japan$0.55–$1.30
- India$0.51–$1.30
Rates by industry
Other industries
- Animals
- Arts & Culture
- Automotive
- Beauty & Personal Care
- Business
- Computer Science
- Consumer Technology
- DIY & Crafts
- Ecommerce & Retail
- Education
- Entertainment
- Environment & Energy
- Family
- Fashion
- Finance
- Fitness & Wellness
- Food & Beverage
- Gambling
- Gaming
- Health & Medical
- History
- Home & Indoor Activities
- Humanities & Social Sciences
- Mental Health & Psychology
- Music & Audio
- Nature & Outdoor Activities
- Personal Development
- Politics, Law & Current Affairs
- Recreation
- Religion & Spirituality
- Sports
- STEM
- Travel
- TV & Movies
Want the full Marketing & Sales rate card?
Leave a name and a business email and a member of our team sends the rate card for your industry and markets, and can run it against the creators on your shortlist.
Keep going
More on creator rates.
Twitch Sponsorship Rate Calculator
Priced per average viewer per hour
YouTube Sponsorship Rate Calculator
What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.
What’s this content actually worth?
Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.
30 minLet’s talkWith Ellia and Xavier from StreamforgeNo deck. Xavier opens the platform and runs it on your market while you watch.
Creator Rate Benchmark
Marketing & Sales influencer rates
Influencer rates for Marketing & Sales brands: what a sponsored video, post or stream typically costs by platform and by country, from Streamforge’s rate model.
- Countries
- 25
- Placements priced
- 9
- Confidence
- Low