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Food & Beverage influencer rates in Japan

What Food & Beverage brands typically pay for a sponsored video, post or stream when the creator’s audience is in Japan. Ranges for creators who sell their own sponsorships, from the rate model in the Streamforge product.

Typical rate for one sponsored YouTube video

$170–$430

$7.10–$17 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Low confidence, so the range is 40% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

Food & Beverage in Japan

What a placement costs

The typical range for one sponsored placement at three sizes of audience. Videos and posts are sized by average views, streams by average concurrent viewers over a two-hour stream.

PlacementRateSmallMediumLarge
YouTube video$7.10–$17per 1,000 views$71–$17010,000 views$350–$85050,000 views$1,700–$4,300250,000 views
YouTube Short$2.20–$5.40per 1,000 views$22–$5410,000 views$110–$27050,000 views$550–$1,400250,000 views
YouTube live stream$0.28–$0.67per average viewer per hour$56–$140100 viewers$280–$670500 viewers$1,400–$3,4002,500 viewers
Twitch stream$0.35–$0.84per average viewer per hour$70–$170100 viewers$350–$840500 viewers$1,700–$4,2002,500 viewers
TikTok video$5.70–$14per 1,000 views$57–$14010,000 views$280–$70050,000 views$1,400–$3,500250,000 views
Instagram post$8.50–$20per 1,000 views$85–$20010,000 views$420–$1,00050,000 views$2,100–$5,000250,000 views
Instagram Reel$7.10–$17per 1,000 views$71–$17010,000 views$350–$85050,000 views$1,700–$4,300250,000 views
Instagram Story$4.20–$10per 1,000 views$42–$10010,000 views$210–$50050,000 views$1,000–$2,500250,000 views
X post$2.80–$6.70per 1,000 views$28–$6710,000 views$140–$34050,000 views$700–$1,700250,000 views

Low confidence: the range is 40% either side of the model’s estimate. Usage rights, exclusivity, agency fees and bundles are negotiated on top. How the rates are built.

Keep going

Food & Beverage in other countries

Other industries in Japan

Want the Food & Beverage rate card for Japan?

Leave a name and a business email and a member of our team sends the rate card for your industry and markets, and can run it against the creators on your shortlist.

Free tools

Creator Rate Benchmark

What a sponsored video, post or stream typically costs, by platform, industry and country.

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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