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Fashion influencer rates in the United States

What Fashion brands typically pay for a sponsored video, post or stream when the creator’s audience is in the United States. Ranges for creators who sell their own sponsorships, from the rate model in the Streamforge product.

Typical rate for one sponsored YouTube video

$450–$800

$18–$32 per 1,000 views

Confidence

  1. High±15%
  2. Medium±25%
  3. Low±40%

Medium confidence, so the range is 25% either side of the estimate.

No login. Rates for creators who sell their own sponsorships.

Fashion in the United States

What a placement costs

The typical range for one sponsored placement at three sizes of audience. Videos and posts are sized by average views, streams by average concurrent viewers over a two-hour stream.

PlacementRateSmallMediumLarge
YouTube video$18–$32per 1,000 views$180–$32010,000 views$900–$1,60050,000 views$4,500–$8,000250,000 views
YouTube Short$6.00–$10per 1,000 views$60–$10010,000 views$300–$50050,000 views$1,500–$2,500250,000 views
YouTube live stream$0.75–$1.30per average viewer per hour$150–$260100 viewers$750–$1,300500 viewers$3,700–$6,5002,500 viewers
Twitch stream$0.93–$1.60per average viewer per hour$180–$320100 viewers$930–$1,600500 viewers$4,600–$8,0002,500 viewers
TikTok video$15–$25per 1,000 views$150–$25010,000 views$750–$1,30050,000 views$3,700–$6,300250,000 views
Instagram post$22–$38per 1,000 views$220–$38010,000 views$1,100–$1,90050,000 views$5,500–$9,500250,000 views
Instagram Reel$18–$32per 1,000 views$180–$32010,000 views$900–$1,60050,000 views$4,500–$8,000250,000 views
Instagram Story$11–$19per 1,000 views$110–$19010,000 views$550–$95050,000 views$2,700–$4,800250,000 views
X post$7.50–$13per 1,000 views$75–$13010,000 views$370–$65050,000 views$1,800–$3,300250,000 views

Medium confidence: the range is 25% either side of the model’s estimate. Usage rights, exclusivity, agency fees and bundles are negotiated on top. How the rates are built.

Keep going

Fashion in other countries

Other industries in the United States

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Leave a name and a business email and a member of our team sends the rate card for your industry and markets, and can run it against the creators on your shortlist.

Free tools

Creator Rate Benchmark

What a sponsored video, post or stream typically costs, by platform, industry and country.

YouTube Sponsorship Rate Calculator

What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.

TikTok Sponsorship Rate Calculator

What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.

What’s this content actually worth?

Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.

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