Creator Rate Benchmark
What a sponsored video, post or stream typically costs, by platform, industry and country.
What Beauty & Personal Care brands typically pay for a sponsored video, post or stream when the creator’s audience is in the Philippines. Ranges for creators who sell their own sponsorships, from the rate model in the Streamforge product.
Typical rate for one sponsored YouTube video
$240–$430
$9.60–$17 per 1,000 views
Confidence
Medium confidence, so the range is 25% either side of the estimate.
No login. Rates for creators who sell their own sponsorships.
Beauty & Personal Care in the Philippines
The typical range for one sponsored placement at three sizes of audience. Videos and posts are sized by average views, streams by average concurrent viewers over a two-hour stream.
| Placement | Rate | Small | Medium | Large |
|---|---|---|---|---|
| YouTube video | $9.60–$17per 1,000 views | $96–$17010,000 views | $480–$85050,000 views | $2,400–$4,300250,000 views |
| YouTube Short | $3.00–$5.20per 1,000 views | $30–$5210,000 views | $150–$26050,000 views | $750–$1,300250,000 views |
| YouTube live stream | $0.38–$0.65per average viewer per hour | $76–$130100 viewers | $380–$650500 viewers | $1,900–$3,3002,500 viewers |
| Twitch stream | $0.48–$0.81per average viewer per hour | $96–$170100 viewers | $480–$810500 viewers | $2,400–$4,1002,500 viewers |
| TikTok video | $7.70–$13per 1,000 views | $77–$13010,000 views | $380–$65050,000 views | $1,900–$3,300250,000 views |
| Instagram post | $11–$20per 1,000 views | $110–$20010,000 views | $550–$1,00050,000 views | $2,700–$5,000250,000 views |
| Instagram Reel | $9.60–$17per 1,000 views | $96–$17010,000 views | $480–$85050,000 views | $2,400–$4,300250,000 views |
| Instagram Story | $5.70–$9.70per 1,000 views | $57–$9710,000 views | $280–$49050,000 views | $1,400–$2,500250,000 views |
| X post | $3.80–$6.50per 1,000 views | $38–$6510,000 views | $190–$33050,000 views | $950–$1,700250,000 views |
Medium confidence: the range is 25% either side of the model’s estimate. Usage rights, exclusivity, agency fees and bundles are negotiated on top. How the rates are built.
Keep going
Leave a name and a business email and a member of our team sends the rate card for your industry and markets, and can run it against the creators on your shortlist.
Free tools
What a sponsored video, post or stream typically costs, by platform, industry and country.
What a sponsored YouTube video, Short or live stream costs, priced on views rather than subscribers: typical ranges by channel size, industry and country, with the method printed.
What a sponsored TikTok video costs, priced on views rather than followers: typical ranges by creator size, industry and country, with the method printed.
Sliced by brand, platform, creator, and timeframe, in Streamforge Intelligence. Bring your shortlist.
No deck. Xavier opens the platform and runs it on your market while you watch.
Creator Rate Benchmark
Beauty & Personal Care influencer rates in the Philippines
What Beauty & Personal Care brands typically pay creators with an audience in the Philippines: sponsored video, post and stream rates by platform, from Streamforge’s rate model.