The 25 English-language YouTube channels with the most views in the 12 months to October 20, 2026, from Streamforge’s creator data.
The list
Beauty is one of YouTube’s oldest creator categories. Makeup tutorials, skincare routines, hair transformations and product reviews all live here.
These are the English-language YouTube channels whose main topic is beauty, ranked by how many views their long-form videos got in the last 12 months.
@JamesCharles
Full face makeup challenges using Indian brands, Korean store finds, Target and new launches, plus budget dupe tests, advent calendar and celebrity perfume reviews, and vlogs.
United States
@Hyram
Reactions to celebrity skin care routines, plus sunscreen roundups, Walmart routine builds, Korean skin care picks, ingredient checks like PDRN and skin care myth busting.
United States
@BradMondo
Reactions to hair transformations gone wrong, from DIY haircuts and self-cut bangs to bleach and dye disasters, wolf cuts and tricky blonde-to-brunette color changes.
United States
@GentsScents
Men's fragrance rankings and buying guides, covering designer scents, clone brands like Lattafa and French Avenue, winter picks, new release roundups and options at every price.
United States
@asmrtwix
Relaxing ASMR visits to Japanese salons and spas for head spa treatments, facials, massages, hairstyling, makeup and a personal color analysis, in cities like Osaka and Kobe.
Japan
@DenitslavaMakeup
Challenge and trend-testing videos, from TikTok makeup trends, beauty gadgets and nail art to mystery boxes, odd candy, extreme hairstyles and recreating AI food.
Bulgaria
@DrDrayzday
Skincare reviews and explainers, from Dollar Tree and Amazon product picks to tretinoin, peptides, LED light therapy and eczema, plus talks on beauty and health misinformation.
United States
@thechicnatural
Natural hair tutorials such as crochet installs, boho braids and short hair styling, alongside lifestyle vlogs with vegan cooking, decluttering and travel.
United States
@Makeupbynikkilarose
Makeup tutorials and product reviews, including drugstore looks for mature skin, Sephora sale shopping lists, quick travel routines, new release tests and a budget Victoria's Secret look.
United States
@JamesWelsh
Skincare industry commentary on celebrity brand launches, contamination scares and misleading claims, plus trend breakdowns on tanning and eye patches, and serums worth buying.
United Kingdom
@RobertWelsh
Makeup commentary and testing, from ranking new releases by Fenty and Huda Beauty to reacting to makeup hacks, brand drama, and a running makeup collection declutter series.
United Kingdom
@CHRISGIBSONLIVE
Anti-aging skincare explainers and product tests, covering dark spots, spider veins, sagging skin, face exercises for laugh lines, exosomes, red light therapy and collagen-building ingredients.
United States
@ElenaRachitskaya
Step-by-step makeup tutorials, many for hooded eyes, covering eyeliner, smokey eyes, soft glam, red lipstick and quick everyday, office and busy-mom looks.
United States
@Tati
Makeup testing and reviews, with Sephora sale hauls, foundation rankings, drugstore wear tests, luxury versus dupe comparisons and roundups of new holiday launches.
United States
@FaceDecor
Budget skincare and hair care tests built around pharmacy products priced in rupees, tackling blackheads, open pores, pigmentation, acne, dark spots, hair fall and frizz.
India
@MAKEOVERGUY
Hair and makeup makeovers for older women, featuring new short cuts, gray hair transitions and before-and-after reveals, plus a MAKEOVERGUY Archives series revisiting past clients.
United States
@realbwb
Glow-up and natural beauty tips, from DIY face masks, sleep habits and looking good without makeup to clearing blackheads, fading dark spots and healthy hair care.
@CalCologne
Fragrance rankings, hauls and unboxings, from seasonal men's cologne lists and ranking every Dior Sauvage and YSL Libre to blind smell tests and Le Labo city exclusives.
United Kingdom
@longhair_babe
Very long natural hair videos, mostly washing routines and brushing with a giant comb, plus calm clips of the hair flowing outdoors in forests and by lakes.
Ukraine
@lololehnen
Makeup tests and tutorials, such as copying celebrity routines from Kylie Jenner and Hailey Bieber, TikTok makeup hacks, drugstore tournaments, Sephora sale advice and quick everyday looks.
United States
@judyd
Visits to local makeup artists and salons for full makeovers, often in cheap versus expensive comparisons of makeup, haircuts and facials.
Spain
@GlamGirlGabi
Makeup advice for mature skin and eyes, covering foundation, eyeliner, soft glam and smokey eyes, plus product tests, hair curling and makeovers by a celebrity makeup artist.
Canada
@justinhickox
Hair advice on thinning hair, youthful styles and stylist red flags, plus a makeover series giving TV casts like FRIENDS and The Golden Girls updated hairstyles.
United States
@DrSamEllis
Skincare advice and Sephora product picks and skips, covering anti-aging, jowls, scars, thinning hair and Korean makeup, plus Prequel product launches and budget skincare dupes.
United States
@drmadihabhayani
Home hair remedies, from fenugreek, aloe vera and rosemary hair growth mixes to henna and indigo methods for covering gray hair and natural brown hair dyes.
CanadaEnglish-language YouTube channels run by a person, not by a brand, a group or a fan page. Channels YouTube marks as made for kids are left out. Each one uploaded at least eight long-form videos in the 12 months to October 20, 2026, and at least one in the 60 days before that date.
The channel’s main content category, as Streamforge classifies it from the channel’s videos, has to be makeup, skincare, hair, nails or fragrance.
Every channel was then checked against its 15 most recent video titles. Channels that mostly post something else now, or that read as a brand, news, fan or compilation channel, were left out.
Each creator gets one place. Where a creator runs more than one qualifying channel, the list ranks the channel with the most views and links the others under Channels.
By views in the 12 months from October 20, 2025 to October 20, 2026: the views on the long-form videos each channel posted in that time. Shorts and live streams are not counted.
We rank by views, not subscribers, because subscribers count everyone who ever followed a channel. Views show who is being watched now. Subscribers are still shown for every channel.
A channel counts when its main content category is makeup, skincare, hair, nails or fragrance. Every long-form video it posted in the 12 months is counted.
Subscribers is the count YouTube showed at our last check. Views are the views the list ranks by, over the 12 months. Main topics are the content categories Streamforge assigns the channel, the first one most.
Audience is Streamforge’s AI estimate of who watches: the larger side of the split between women and men, and the largest age group. It does not need the creator to connect an account, and Streamforge has benchmarked the technique against the platforms’ own audience data. It is an estimate, not the channel’s YouTube analytics.
Channels links the creator’s other YouTube channels and profiles on other platforms, as Streamforge links them. The one-line notes are written from each channel’s recent video titles.
James Charles, with 65.3M views in the 12 months to October 20, 2026, ahead of Hyram and Brad Mondo. The full ranking is above, and “How we ranked” explains what counts.
A channel whose main content category is makeup, skincare, hair care and styling, nail art or fragrance. Brand channels, such as a cosmetics company’s own, are left out.
The list counts long-form videos from the last 12 months, from channels that uploaded in the last 60 days. A creator who now posts mostly Shorts or moved on to other topics will not show up.
Most list a business email on their About page, and many work through agencies. Check how many views recent videos get, where the audience lives and which brands they already work with. Streamforge shows all three.
Top creators
Number one: Jesse James West, with 235M views in 12 months.
Number one: Nick DiGiovanni, with 744M views in 12 months.
Number one: Marques Brownlee, with 399M views in 12 months.
Search 48M creators, then read each one’s audience before you reach out. Tell us who you need to reach and we’ll run the search with you.
30 minLet’s talkWith Ellia and Xavier from StreamforgeNo deck. Xavier opens the platform and runs it on your market while you watch.
Top creators
Top 25 beauty YouTubers in 2026
The 25 English-language YouTube channels with the most views in the last 12 months: what each one makes, its subscribers and views, and who watches.
