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For gaming

Millions watch games. Find the ones who'll play yours.

There’s an audience that watches games and an audience that plays them. Streamforge has been telling them apart since 2018, so your launch roster is built from creators whose viewers actually show up for games like yours.

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Trusted on launch day

  • Glassroom
  • Hasbro
  • Sid Lee
  • CBC
  • Ubisoft
  • Loto-Québec
  • Wizards of the Coast
  • Liquid Advertising
  • Eidos
  • Blackshore
  • New Vega
  • Focus
  • G2 Easiest To Do Business With, Summer 2026
  • G2 High Performer, Summer 2026
  • G2 Users Love Us
4.7/5on G2 (opens G2 in a new tab)

01Home turf

We didn’t add a gaming vertical. Gaming is where we started.

Streamforge was built in gaming, working with publishers, studios, and creators since 2018. The audience data, the Twitch-native metrics, the launch-window instincts: none of it is a CPG tool wearing a gaming skin. This is the home turf.

02The problem

Every launch, the same three bosses.

  1. The dead key list.

    Half the keys you mailed never became a video. The other half went to creators whose audience watches battle royales and will never touch your roguelike.

  2. The screenshot report.

    Leadership wants to know what the launch beat earned across Twitch, YouTube, and TikTok. You’re stitching VOD links and screenshots into a deck at 1am. During launch week.

  3. The genre got locked up.

    The competing title signed every creator in your genre before you even announced. You found out when the sponsored streams went live.

03What changes

From announce to launch, three things go right.

Know player fit before a key goes out.

Open a creator and see their game history: the titles they’ve streamed, with airtime, hours watched, average viewers, and sponsored-vs-organic breakdown per game. Not repurposed Instagram analytics. Actual answers to "do they play games like ours, and who’s watching when they do?"

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Build a roster you can defend.

Check audience fit against your genre and target player, community health in their chat, brand-safety signals, and AI creator analysis from their content and the public web. Red flags surface before the key ships, not during launch week.

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Own the launch window.

Run the whole beat, announce to launch, in one pipeline: outreach, negotiation, deliverables, tracking links. Set tracking rules on your hashtags, mentions and game, and the videos and streams it earns roll into one report. Leadership gets a link, not a 1am deck.

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04The launch window

Ninety days, four beats, one report.

A launch is not a campaign. It is a window that closes. Here is what runs inside it.

  1. T-90 days

    Announce

    Pull every creator with real airtime in your genre, ranked by how closely their viewers match your player.

  2. T-30 days

    Preview

    Vet the shortlist, send keys to the names that survive it, and track who actually posts.

  3. Day 0

    Launch

    The streams and videos the beat earns roll into one report as they go live.

  4. T+30 days

    Post-launch

    Hand leadership a link with hours watched, reach, and cost per view. Not a 1am deck.

What a customer says

05Customers

“Streamforge tells me if there’s a match before I watch a single video.”

Valérie Lauzier

Community Developer, Ubisoft

06IntelligenceA separate Streamforge product

For publishers who need the whole genre on one screen.

Built for publishers and studios competing at category level.

Streamforge Intelligence is market intelligence for the influencer ecosystem, a premium product for publishers making portfolio-level calls.

Share of voice by genre, tracked over time. Competing titles’ creator activations, paid and organic, with spend estimates. Mentions of your games and theirs. Your launch is one title; Intelligence is the map of everything around it.

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07APIDevelopers

Want creator data, watch time, and game metrics inside your own tools? We’ve got you.

Pull it from Streamforge’s API, instead of collecting it yourself. One integration. Five platforms.

Read the docs (opens in a new tab)

08Questions

Questions, answered.

We’ve got you. Genuinely.

Real people who know your account, on the other end when you need them. Held, not handled.

Do you cover Twitch natively?

Since 2018. Average and peak viewers, concurrent viewers, airtime, hours watched, chatters and messages per hour, per creator and per game. The metrics that actually describe a stream, not repurposed social analytics.

Can we track the coverage our launch earns?

Yes. Set tracking rules on your hashtags, mentions, and your game itself, and the videos and streams from your creator campaigns roll into one report as they go live. Full market-wide tracking of any title (including competitors') is part of Streamforge Intelligence.

Can we see what competing titles are doing with creators?

That's Streamforge Intelligence: rosters, activations, spend estimates, and genre share of voice. If you're making those calls, ask us about it on the call.

Does this work for indie-scale budgets?

The data covers creators at every size, from the biggest names in your genre to the mid-size streamers most launch budgets are actually built on. Book the 15 minutes and tell us what you’re shipping.

Your launch window doesn’t do second chances.

15 minutes and your genre. We’ll work through the audience your launch needs.

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